The story of Simpson's Meats all began on Simpson Farms in Athens, Tennessee in 1888. There an old sign hangs hand-lettered "Simpson's Since 1888". Five generations later, that old sign means exactly the same thing it did when the signposts were first hammered into the ground.. pride in the family business, integrity, and true work ethics which are best learned on a family farm. Jim Simpson, fourth-generation cattle farmer, continues to keep those same values alive over the years through his genuine passion for the beef business. Jim is a co-founder of Southern Natural Farms, a Tennessee beef brand who farms cattle through a network of family farms throughout the state. Southern Natural Farms is an all natural, pasture-raised beef program who processes all cattle in-house in a humane-handling rated facility in West Tennessee. As the acceptance of Southern Natural Farms has evolved over the years, the Simpson's Meats brand has emerged as a specialty, premium meats brand.