Our Story
Founded in 2012 by Jim Simpson and Jason Parkerson, our mission has always been simple: to bring high-quality, sustainably sourced meat to our local community. What began as a commitment to serving our neighbors has grown into a passion for delivering exceptional products to customers nationwide. From farm to table, we take pride in offering beef that’s raised responsibly and tastes extraordinary.
Where Passion Meets Tradition
Simpson's Meats is proudly family-farmer owned and operated, with deep roots in the farming lifestyle. Jim Simpson, a fourth generation farmer from Athens, TN and Jason Parkerson, a freezer beef farmer, grew up learning firsthand the dedication and hard work required to deliver quality beef to your table.
Since founding the company in 2012 and continuing the legacy of Jim's family farm, they’ve remained committed to the same core values: pride in their family legacy, unwavering integrity, and the strong work ethic that only life on a farm can instill.
Origins of Simpson’s Meats
In 2012, two years of planning and hard work came to fruition when Simpson’s Meats began selling whole cattle to each Whole Foods store in Tennessee.
Jim and Jason spent the next eight years supplying Whole Foods along with several restaurants and markets across the state, while running their own processing plant in West Tennessee.
This led to the decision to open a retail store location in Knoxville, Tennessee to offer fresh, local beef to individual consumers.
A New Era, Same Values
In the fall of 2019, Simpson’s Meats opened a retail store location in West Knoxville along with launching our online e-commerce store.
By partnering with local businesses like Sweetwater Valley Farms, Sunrise Dairy, and Benton’s Bacon; Simpson’s is able to offer even more than what we have on our own farm through companies that align with our commitment to quality.
As of 2025, we deliver all of our products that have been raised on pasture on purpose to all 48 lower US states.
Our Continual Commitment
Since our humble beginnings in 2012, our commitment to quality has been the same. By carefully sourcing beef, pork, and other products from small family farms, we are able to uphold the standard set by Jim's family since the beginning of Simpson Farms in 1888.