Jim Simpson
Jim is a fourth-generation farmer proudly working the same land his ancestors settled in 1888. Born and raised in Athens, TN, Jim grew up immersed in the farming lifestyle, learning the values of hard work, stewardship, and family tradition. He left the farm to pursue a degree in accounting at the University of Tennessee, which led to a successful 18-year career in the financial industry in Memphis and Knoxville.
Despite his professional achievements, Jim’s heart was always on the family farm. He eventually returned home to Athens to partner with his brother Joe in managing Simpson Farms, carrying on their family’s agricultural legacy. In 2012, Jim teamed up with Jason Parkerson to co-found Simpson's Meats, a venture aimed at expanding the reach of their farm’s premium, grass-fed beef and providing families across the country with high-quality, sustainable meat products.
Jim takes immense pride in continuing the heritage of Simpson Farms while innovating to meet the needs of today’s customers. When he’s not working on the farm or overseeing operations at Simpson’s Meats, Jim enjoys spending time with his wife, Christy, and their four children—Jake, Luke, Thomas, and Leighton. Whether working the land or raising his family, Jim remains dedicated to the values that have guided his family for generations: integrity, hard work, and a commitment to excellence.
Jason Parkerson
Jason, a Knoxville, Tennessee native, is a devoted husband to Dotti and proud father of Taylor and Caitlin. With a strong work ethic shaped by his 27.5-year career at UPS and his hands-on experience running a cattle operation at his farm in Loudon, TN, Jason brought his passion for farming and business together when he co-founded Simpson’s Meats alongside Jim.
After retiring from UPS, Jason poured his energy into building Simpson’s Meats from the ground up. He plays a critical role in the day-to-day operations, focusing on USDA compliance and HACCP standards to ensure the highest quality and safety in every product. In addition to overseeing the shop's operations, Jason takes pride in leading and supporting the team, fostering a collaborative environment built on hard work and dedication.
Jason’s lifelong connection to farming, coupled with his commitment to quality, has been instrumental in making Simpson’s Meats a trusted source for premium, farm-raised beef. Outside of work, Jason enjoys spending time with his family, tending to his farm, and continuing the traditions that have defined his life and career.
Sam Bruce
Jason, a Knoxville, Tennessee native, is a devoted husband to Dotti and proud father of Taylor and Caitlin. With a strong work ethic shaped by his 27.5-year career at UPS and his hands-on experience running a cattle operation at his farm in Loudon, TN, Jason brought his passion for farming and business together when he co-founded Simpson’s Meats alongside Jim.
After retiring from UPS, Jason poured his energy into building Simpson’s Meats from the ground up. He plays a critical role in the day-to-day operations, focusing on USDA compliance and HACCP standards to ensure the highest quality and safety in every product. In addition to overseeing the shop's operations, Jason takes pride in leading and supporting the team, fostering a collaborative environment built on hard work and dedication.
Jason’s lifelong connection to farming, coupled with his commitment to quality, has been instrumental in making Simpson’s Meats a trusted source for premium, farm-raised beef. Outside of work, Jason enjoys spending time with his family, tending to his farm, and continuing the traditions that have defined his life and career.